Download social media influencer2/14/2024 Influencers offer some advantages over the celebrities of old. Like the celebrities of old, their fans want to be like them, using the same products as they do. Nonetheless, the content they post is aspirational. Not celebrities in the usual sense, in that their fame is inextricably tied up with the media through which they broadcast, rather than any specific discipline (not even socialite). With the advent of social media, we’ve seen the emergence of a new kind of celebrity: the influencer. ![]() If we see those to whom we aspire to use certain products and services, then we want to use them too – so we can relate to their experience and see how those products or services may fit our lives. As long as we’ve had advertising and marketing, brands have capitalized on famous faces to sell their products.
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